The Karma Effect Releases “Shine On”.
Written by: Caitlin Troutman
The London-based band The Karma Effect formed last year in the midst of a life-changing pandemic, saying that ‘nothing was going to stop’ the band from creating and putting out music. Unfortunately, this sense of urgency amid unique circumstances does not translate to the band’s newest single “Shine On,” a dull bluesy rock number.
The Karma Effect bills itself as vintage rock and roll with a 21st century twist, citing influences like The Rolling Stones and Led Zeppelin, but its resulting sound is generic and lacks the promised twist, the contemporary payoff to distinguish the song from the many others like it. The lyrics also lack any specificity or remarkable moments. Lyricist and lead vocalist Henry Gottelier sings ‘Shine on/ shine on me/ step into love, let yourself go free’ and ‘got no need for the money/ only love is the key.’ Clocking in at four minutes, this chorus begins to feel tedious long before the end. The sound is reminiscent of Kings of Leon and Shinedown, whose shtick was already a bit tired when they were doing it ten years ago.
There is merit in the disparate parts. Henry Gottelier and Robbie Blake are skilled guitarists, and Seb Emmins is great on the keys. Gottelier’s voice has a warm but raspy range, which he infuses with lots of heart. But the song itself feels hollow, so formulaic that it’s easy to overlook the skillful technical work.
Stream “Shine On” here.